FXIENDS 'RECONNECTION' Collection Shoot
A branding shoot that was done for 'FXIENDS' 'RECONNECTION' clothing collection. Art directed by me and collaboration done with Emmanuel (owner of 'FXIENDS').
This collection's branding direction was to showcase the community that 'FXIENDS' is building with people of like-minded perspectives of the world. By wearing 'FXIENDS', you belong to a community of people who value human connection and the pursuit of one's dreams. A support system of creative/like-minded people, that rebel against the norms of society. Becoming 'fiends' of the norms that society of the modern day has constructed.
